What is Marketing ?

Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products.

Marketing activities are numerous and varied because they basically include everything needed to get a product off the drawing board and into the hands of the customer. The broad field of marketing includes activities such as:
  • Designing the product so it will be desirable to customers by using tools such as marketing research and pricing.
  • Promoting the product so people will know about it by using tools such as public relations, advertising, and marketing communications.
  • Setting a price and letting potential customers know about your product and making it available to them.

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